Step-by-step marketing strategy course for start-ups

Transform Your Marketing in 6 Steps

Uncover your marketing genius, serve your audience better and sell more!

THIS COURSE IS CURRENTLY CLOSED FOR ENROLMENT


Tired of adopting a scattergun approach to marketing and hoping for the best? Ready to put a real marketing strategy in place?

This 6-step (e-learning) marketing course for startups and small business owners is for you if;

  • You want to feel empowered and confident about marketing your own business
  • You want to find a marketing approach that works for your specific business
  • You can't afford to outsource your marketing to an established agency
  • You are looking for improved ways to grow your business
  • You have been running your business for less than two years
  • You are thinking of starting a business in the next 3 months

Marketing by Design is an online step-by-step marketing strategy course that will enable you to design your own marketing blueprint and promote your business in a way that is unique, authentic and profitable.


Hi! I'm Katrina, welcome to the Momentum Academy! 

After 10 years helping businesses grow and establish strong brands, I know one thing for certain; a key reason many start-ups fail is because they don't have a customised marketing strategy, many adopt more of a scattergun approach to promoting their business. Without a defined strategy your business will lack focus, clarity and purpose; leaving your customers confused.

Marketing without strategy is like building a house with no foundation, I don't want that to be your story!

Marketing by Design is a business growth accelerator that will walk you through all the steps you need to take, in order to create a winning marketing strategy. From setting marketing objectives to branding, pricing, promoting and packaging your products and services (scroll for the complete curriculum).

This course is closed for enrolment

Closed

What you'll gain:

  • A comprehensive marketing strategy that gives you a clear roadmap and process for growing your business
  • A solid foundation that clarifies what you're doing, why you're doing it and how you're going to make a success of your business
  • The marketing knowledge and know-how you need to increase your sales
  • A marketing plan that is suitable for business plans, funding applications, and can help you gain acceptance into “Hatcheries” such as Entrepreneurial Spark



Why you should enrol on this course

  1. Clarity and confidence - Many business owners give up on their ideas because they don't know how to monetise and market them. This course shows you how, and provides the clarity you need to feel confident about driving your business forward.
  2. Business planning - Benjamin Franklin famously said if you fail to plan, you plan to fail. Yet 47% of UK small businesses don't have a business plan (according to Barclays bank). This course takes you through the business planning process in an engaging way and by the end of the course not only will you have a comprehensive  marketing plan but also most of the information required for a business plan.
  3. Funding - If you need funding for your business, a marketing strategy and plan is essential because investors understand that marketing is a crucial part of business success. A marketing strategy template is included in the course workbook and by the end of this course you will have a comprehensive marketing strategy fit for any funding application.
  4. Profit - Marketing and profit go hand-in-hand - improved marketing equals increased profits. Marketing is ultimately about attracting and keeping more customers, and that is what this course will help you do.
  5. Ongoing Support - You will have access to an experienced and qualified Chartered Marketer throughout the course via a discussion board/ online forum. In addition to email support from the Momentum Academy team. 
  6. Authenticity - You don’t need someone else’s marketing blueprint - you need your own! A replica is never as good as the original, and when you try and work someone else’s system in your business, it’s unlikely to give you the same results.

You’re different, and so is your business

This course is about helping you promote your business in a way that feels authentic to you.


Katrina  Douglas
Katrina Douglas
Instructor

About the instructor

Katrina Douglas is the author of the book 'Momentum: 90 Days of Marketing Tips and Motivation to Kick-Start Your Business'. She is a business owner, Chartered Marketer and Marketing Coach. She has over 11 years marketing experience including 4 years as UK Head of Marketing for one of the leading web hosting and domain providers in the world.  Katrina now works with start-ups everyday as a marketing coach, and is on a mission to reduce the failure rate of business start-ups in the UK. 

Katrina has recently been selected by Enterprise Nation as one of 20 Digital Trainers, appointed to improve the digital performance of 10,000 UK businesses in 2018. This is An initiative sponsored by: Microsoft .com powered by Verisign and Curry's PC World Business.

What's included?

32 Videos
6 Disqus
9 Downloads
10.0

Course Curriculum

Praise for this course:

It all makes perfect sense

Before doing this course, I didn't have a clue about where to begin as I had just finished doing my personal stylist courses, I thought I better get an understanding of the business and marketing side of things. The course has been easy to follow ...

by Nadine Stevens

It all makes perfect sense

Before doing this course, I didn't have a clue about where to begin as I had just finished doing my personal stylist courses, I thought I better get an understanding of the business and marketing side of things. The course has been easy to follow ...

by Nadine Stevens